Link wheels have been in the SEO toolbox since Yahoo was the number one search engine. Lately though, a lot of webmasters have even written off the value of the link wheel, and I frankly I don’t blame them. Especially after the onslaught of the Panda, webmasters are crossing their T’s and dotting their I’s.
The original link wheel was built by creating accounts with the top web 2.0 sites (hub pages, blog.com, wordpress, etc), and then linking them in a logical circle and to your main site. The idea was that these top web 2.0 links carried authority, and by linking them altogether you would build a strong network of link weight pointing to your main “Money Site”.
The problem with this template is that its too logical, and very easy to dissect the intentions of this action. Link wheels of this manner have lost their effectiveness, and are down right useless depending on the niche your working in. In addition to the simpleness of this strategy, lots of SEOers have complained that these web 2.0 sites are riddled with “no-follow” links. I personally feel there is still something to be said for the value of a no-follow link, including traffic generated, adding to overall link portfolio count, and not to mention the weight that social has in Google’s algo (an argument for another day). Never fear though, there are plenty of web 2.0 properties that have do-follow links:
Over the years I’ve changed my link wheel strategy, as the algorithm has changed. My template has morphed into a less logical and recognizable wheel, and more into a structure that builds onto itself.
The goal of my link wheel template is to provide as unclear of a motive as possible, which includes deep-linking to pages within the site. This template is only the beginning as any professional SEO specialist will tell you, and therefore I will leave the rest of the strategy for another blog post. Check back again soon for the follow-up article.