How to Turn Around a Failing Facebook Ad Campaign

With over 2 million active advertisers on Facebook, you’ve probably read dozens of stories by now of how people are running profitable Facebook Ads. Though what if you’re not experiencing success when it comes to Facebook Ads? Does it mean that the whole notion of profitable Facebook Ads is a lie? Of course not. Your […]

The Perfect Webinar Funnel

Webinars can be a great tool for content delivery and, more importantly, for turning prospects into buyers.  If someone is willing to give you their time, they are typically a lot more open to the idea of giving you some of their money, too. But, webinars have some major flaws as well. Fortunately, a webinar […]

The Ultimate Guide To eCommerce Email Marketing (Online Retailers, This One’s For You…)

Imagine having email campaigns that trigger automatically — based on how someone interacts with your company and your website. These “automated” campaigns then go out to do your bidding… …they build relationships and trust… they indoctrinate subscribers into your brand (so they buy from you instead of your competitors)… they keep peopleengaged (so they never […]

Customer Value Optimization Blueprint

This resource is designed for those unfamiliar with Digital Marketer (DM for short) — and for those salty DM veterans that want a refresher course on the foundational principles of digital marketing. It’s also a road map of sorts. You see — all marketers and entrepreneurs are at various levels of STUCK.  There’s just so […]

Click Here: 16 Hacks That’ll Get Your Call-to-Action Buttons Clicked

    Visitors who don’t click don’t convert. And without those clicks on your call-to-action buttons, you’re not going to get subscribers, orders or attendees to your live events. Your CTA is the gateway to increasing your conversions. Get your buttons clicked and increase your conversion rate by using the right hacks — i.e., tactical […]

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC) advertising is near the top of the list. PPC is not easy. If done wrong, you can burn through hundreds or thousands of dollars. Ouch. However, if you get good at it, it can also […]

15 Persuasion Lessons You can Learn From Amazon’s Upsell Strategy

    In a nutshell, upselling is how retailers persuade customers to spend more money on products/services that complement the primary product the customer is already buying. An upsell is usually an additional high-end product, or part of a bundle. If you’re buying a house with monthly payments of $949, adding another $39 a month […]

How to Build a Conversion Funnel that will Triple Your Profits

    Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough whitespace. You’ve got your content broken down into relevant, scannable areas and your offer is irresistible. Your form only asks for […]

How To Use Email Segmentation To Increase Your Conversion Rate

Email segmentation is an effective strategy that can increase your email open rates by 203%. According to Emarketer, “39% of email marketers who segment their email lists, see better open rates, and 28% saw better email deliverability and earned more revenue.” Your ideal customers are not all the same. Some of them will respond to […]